PUMA’s growing success at Foot Locker led to a strategy refresh. We created the “Color Outside the Lines” concept, emphasizing PUMA’s use of color to connect with culture and self-expression. The campaign included tailored messaging, visuals, and product launches, featuring ambassadors. It was showcased in Foot Locker stores and on social media.​

Role - Lead Designer. Work created at the Martin Group. Photography - David Griffith