For The Children’s Hospital of Buffalo Foundation we developed the FOR Campaign, a fundraising campaign that drew a straight line between donations and those who the donations were for. Introducing the children that were recipients of the money was a powerful tool in creating empathy and understanding. The TV spot was part of the campaign that spanned social, outdoor and radio.

To view the full TV commercial: https://vimeo.com/818522059

Role - Lead Designer. Work created at The Martin Group. DP - Rhea Anna