Under Armour –
Seeding and DTC

Between 2019 and 2023 we created several seeding boxes that were shipped to Influencers to test and promote product. Among shippers for innovative active wear, we developed a box resembling frozen ice that contained cold gear for exercising in winter and a box that was shipped to the Navarro College cheerleaders that featured athleisure wear and was co-branded with the college’s logo.

In 2022 we co-produced an Under Armour x Foot Inc. social and DTC campaign featuring forward GG Jackson at the University of South Carolina.

Role - Lead Designer. Work created at The Martin Group. Photography - Alex Aguiar

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